We've been told by hundreds of agencies through the years, that they really need someone who can handle a higher level of marketing and technology for their agency. The truth is, most agency "marketing directors" have very basic skills. Sending out newsletters, and posting the occasional blog or Facebook post simply doesn't cut it anymore. Local Traffic Marketing is the answer to this problem. Watch our overview video below, and decide for yourself.

One of the great things about working with us is we are a smaller team, and thus, each client gets to work directly us, and not some random account executive. We dive into each client who comes on board, so we can truly help them get results.

The reason why we get the amount of clients & results we get is because a lot of businesses have been burned by marketing agencies who are doing things backwards, or, doing nothing at all. Whereas most other marketing agencies focus on longer-developing strategies, like blogging, city pages and maybe some link building, our philosophy is different. We focus on low hanging fruit with a combination of paid lead generation campaigns and Local SEO optimizations.

The truth is, most marketing agencies and in-house "marketing directors" are spending a lot of time and resources on strategies that no longer move the dial for the business. Are these things bad to do? No. But they are things you pay for with your time, not your money, because the ROI just isn't there anymore.

In the 10+ years we've been consulting insurance agencies, we've yet to see an agency who is having real success with blogging. And it's not always their fault. The reality is, it's never been harder to rank content in organic results, and Google is now riddled with AI generated content that is actually much better that most human-written blogs on the internet.

The sad reality is, ranking a blog in the top 3 search results in a very competitive industry (insurance/financial/lending/home services) is a pipe dream. It can take years to rank content in Google even if it's great content. But most content is average at best, so imagine how long that takes to rank? You guessed it…never.

What's more, blog content is typically written to answer questions and satisfy informational search queries, not purchase-intent queries, and thus, blogs typically don't convert visitors into leads like landing pages and direct-response advertising.

Sadly, no matter how good your blog content is, it's not going to out-rank the larger multi-national carrier brands, comparison sites, review directories, etc.. They have way more domain authority and the truth is, Google prefers large brands over smaller business websites. Your blogs are not outranking Allstate, StateFarm, The Zebra, Liberty Mutual, etc.

In 2025 and beyond, blogging is not something you should be paying someone to do for you. Doing it yourself? Sure! Just understand that at best, it's a long-term strategy (that most likely won't even work).

Ask yourself…how many long form blog articles have you read lately? Consumer behaviors have shifted big time in the last 5 years. People simply don't have the attention spans to consume written content. Video is the future of SEO.

You may or may not know this but Facebook, Instagram, TikTok, X, and LinkedIn are actually ad networks masquerading as social media platforms. If you think you're going to get broad exposure for FREE, think again. These platforms' algorithms are specifically tuned to FILTER OUT over 90% of your organic reach. Why? This is intentional. These platforms survive solely from ad revenue, and thus, the are not going to let you skate for free.

Ever wonder why that post you just pushed out to your Facebook page got 2 likes and no leads? That's why.

In other words, posting content (even great content) to your social media pages gets virtually zero reach. Zero engagement. Zero results.

If you want people to see your content on social media, you have to pay for it. You have to run ads. That's a fact. Otherwise, the only people liking your posts will be you and your friend from high school. Sad, but it's very true because of how social algorithms work.

Honest question…when is the last time you read a newsletter, other than maybe proof reading your own? Newsletters are like carrier pigeons compared to other marketing channels. They are a thing of the past. I love my insurance agent! He's like family to me, but if he sent me a newsletter about insurance, I would delete it faster than the speed of sound. Your clients and prospects DO NOT want to read your newsletter. Sad, but true.

Email marketing was a viable & super cost-effective marketing channel for years, but once people began to "abuse the system" it went downhill fast. This will eventually happen to SMS marketing. These days, its virtually impossible to get someone to give you their email. They know what's on the other side — an endless stream of digital junk mail that they don't care about and will quickly unsubscribe from.

Click the box/link below to run some simple calculations, which show how truly profitable our system is.

LTM was designed specifically for agencies who need impactful marketing, but don't have the need or budget for a full-time role. With LTM you have your very own back-office marketing team, for a fraction of the cost of hiring a full or part time person. Here are a few other tasks we do for agency clients:

In addition to running paid ads, Local SEO is a big component of what we do within the Local Traffic Marketing program. Below is one of our marketing clients who after about 3 months in our program, increased his local visibility significantly.